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So what is this SEO web marketing thing everyone’s talking about?

Search Engine Optimisation is the art of improving rankings in search engine results. This involves modifying key elements of the website, its codes, and the site itself to improve its relevance. SEO also uses external resources to make a website visible and increase ROI—the higher the search placement, the greater the chances of improving sales. Most people use the Internet for their queries, and a great way to reach them involves the expertise of SEO companies in Australia. With our team of SEO consultants in Australia, you can tap into the huge number of queries and develop better online brand positioning.

Why do I need Search Engine Optimisation?

More and more businesses turn to the Web for better visibility, with thousands of end-users looking for products and services online. This puts the competition at an even higher stake, which is why you’ll need every strategy to put your brand in the open. This is where SEO can help. SEO makes sure your site is accessible to your target market. It helps drive traffic to your site without spending too much on advertising overheads. With Google taking 92% of all traffic, you need SEO experts in Australia that can implement the most effective strategy for your site. And, this is what The SEO Co. does best. We’ll make sure you get to the top and help develop your brand online!

How do users make queries on search engines?

Research show users have different preferences when making queries on Google and other search engines. Some click on organic search results, while others tend to visit adverts or banner placement displayed on search results.

Quality can bring a website to the spotlight

Websites with high SEO rankings achieved their position through quality content, good traffic, and popularity. These sites have most likely been around for a long time, and often have unique content that drives traffic. This gives them a number of followers, which could also mean high ROI for their business. This is where our SEO company in Australia can help.

So how can SEO help your business?

SEO is a cost effective technique of improving your site to make it rank high across search engines like Google, Yahoo!, and Bing. Once you get high rankings, you have better chances of promoting your business and producing a higher volume of traffic.

With SEO in Melbourne Australia, your site will generate more exposure to your target market. People often rely on sites that are at the top of SERPs, which is why you can get a better conversion ratio if you get the help of an SEO service provider.

What is the right way to implement SEO strategies?

Millions of theories from different perspectives show what works and what doesn't when it comes to implementing search engine optimisation. The SEO Company may not have the golden formula to SEO, but we do know how we can help your site get better rankings.

With reference to expert SEO specialists in Australia, here are some important things to remember when it comes to web optimisation:

On-site Optimisation

  • Make sure you have unique, original, and relevant content
  • Keyword Meta tag is irrelevant these days, but make sure you have proper Meta tags on your pages
  • Be sure to have an XML Sitemap, as this tells search engines what pages are included in your
  • Include Robots.txt to indicate what search engines can look at and what they cannot access
  • Make sure to have H1 tag for every page
  • Include a semantic hierarchy to the page—highlight important content first
  • Include quality images and videos to your site

Off-site Optimisation

  • Be sure to have one way (non-reciprocal) back links from genuine and authoritative websites to your content
  • Create a social media account
  • Create good reviews that include links to your website
  • Add your site to business directory listings
  • Create press releases for your site

When it comes to SEO methods in Western Australia, quality precedes quantity. If an SEO company offers strategies that are too good to be true, you need to consider your options again to avoid black hat techniques. This is where The SEO Co can help. We present a range of cost effective white hat solutions that can help your brand stay ahead of the competition.

Need a search engine optimization

If like most companies you have come to the conclusion that you do not have the time nor the inclination to perform Search Engine Optimisation, then we have a range of options to help with the improvement of your organic rankings. We can perform the following SEO Services for you:
  • Keyword research
  • Content Writing
  • Link Building
  • Onsite Optimisation
  • Reporting
  • Website health checks
Our team is made up from Search Engine Optimisation experts from Perth, Melbourne and the UK. We also have a large technical team based in Manilla and Thailand.

The Perth SEO Market

The Perth SEO market is quite a competitive one with many Perth SEO Companies professing to be capable of performing Search Engine optimisation for Perth businesses and their websites.

The reality is that many Perth SEO providers have a sales team and thats all. Most SEO Companies in Perth outsource their business to a 3rd party company, generally overseas. This in theory is not a bad setup, however the issues arise from the fact they have little or no control over the communication and implementation of your SEO campaign which can lead to frustration.

Why we do SEO in Perth differently

As a SEO Perth company, the SEO Company Australia is unique in the fact we have our own offices in here in Western Australia and a support and fulfilment office based in central Bangkok. This allows us to have the volume of staff to perform search engine optimisation correctly, whilst maintaing great customer service.

Not going anywhere soon

The SEO Company is a very stable business and currently services 250+ businesses across Australia. We back all of our campaigns with a money back guarantee (conditions apply) and at present, directly employ 32 staff and growing. Also The SEO Company recently purchased our own offices and recently acquired a couple smaller Perth SEO providers.

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